Grow your sales channels and revenues with professional sales performers

Avril Smith

Hi - I'm Avril Smith and a warm welcome to my website PSM Ireland. PSM stands for Performance Sales Management and that's what I'm all about!

I have been working in sales for what feels like all my life and I love it!   Sales is my passion and my motivation to get on and succeed every day. I can bring a wealth of sales experience to Small and Medium-sized Companies who may not have the budget or expertise to manage a professional sales function.   I offer services in Contract Sales, Sales Training, Events and Publishing. 

My strengths are in sales, marketing and communications across many varied sectors, fashion, footwear, menswear, arts and crafts and gifts. With a track record of high achievement and a reputation for meeting and exceeding sales targets my key capabilities are to build new business and retain customers. I have been at the helm in launching several new industry specialist trade titles on the Irish market over the years, all of which are now industry renown on both National and International markets.

I have been directly involved in several trade events that have grown into annual National events. I enjoy a challenge and seeing new ideas grow and prosper into sustainable ventures. My key skill areas are: Product Development: Trade launches: Traditional and Digital Marketing: Direct Sales: Team Management: Event Sales, Research, Planning and Management. With a high level of Communication and Negotiation Skills, Relationship Building and People Skills I enjoy all areas of business communications working direct with team members and with clients.

Sales & Marketing


Working to deadlines on monthly trade titles has allowed me to manage my time, reach monthly targets and work to strict deadlines. With many years experience in this sector I enjoy working with companies, suppliers, distributors, agents and manufactures in brand development here in Ireland.

Event Management


Event management is an area I totally enjoy. In recent years I have worked on some leading industry events in the Home, Craft and Gift-wear sectors and launched new areas into these events.

Digital Marketing


Completed a course in 2014, in Digital Marketing covering aspects of;- E Commerce: E Business: Fundamentals of Digital Marketing: OVP: KPIs: CRM: E- Procurement: PPC: CPC:Chain Supply: SEO, Email marketing, Blogging, to mention a few as well as many aspects of various Social Media Channels and web development.


Let's talk about your sales today!